The BP Studios Blog

Despite an implosion of marketing channels companies use to reach their customers or intended end-user, the most effective way to reach a new loyal customer is still the same. Word-of-mouth advertising generated by a trusted family member or friend is more effective than any other method. 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. User generated-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average. User-generated videos on YouTube get 10x more views than content created and uploaded by the actual brand. We value what our peers and trusted community leaders think.

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 3.25 billion is the total number of hours of video watched on YouTube. And, there are over 1,300,000,000 user channels. Organizations are aware of the power of video production;  especially well-produced video published to YouTube. 35% of businesses are using an intermediate or advanced analytics to measure the performance of the videos they've spent so much time and money to create. Once you’ve gotten started with a business YouTube channel the challenge is creating and maintaining a presence that engages current subscribers and pulls in new ones.

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The demand for web content that is personalized is fierce. Consumers have come to expect it. If you’re not customizing your buyer’s experiences you are behind the curve. This can be overwhelming for content marketers. It’s easy to feel like there is an endless need for fresh original content. Automated marketing processes have made it a bit easier to avoid presenting “one-size-fits-all” communications.

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We've compiled a few examples of non-profits that are doing a great job getting their donors on Facebook to fall donation over volunteer hours in love with them!

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Personalized customer service is the key to keeping and building a loyal following for any business. By using data and analytics to tailor your site to each visitor, you will create a more meaningful experience and generate opportunities for return business.

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As 2014 ends, your business needs to assess its online growth over the past year.  What do you look at and what tools do you use to determine growth?

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In a world where websites, SEO and social media are all the hot commodity, what does "content marketing" really mean?

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Trying to use Pinterest for your small business?  Here are 5 tricks and tips to optimize for Pinterest.

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Why Your Business Neesd a Blog: When your business blogs on a regular basis, you get improved SEO results, more leads, and more traffic on social media.

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Google+ (or G+) is a social media platform that few tend to understand.  Does your business need to be on G+?  What is the point of it and how can you use it?

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