Why Invest in an Online Content Management System

February 03, 2014 by Allison Carter

Every business and organization should spend considerable time thinking about how they manage their online content.  With all the recent changes to Google, blogs and the need for fresh content have become extremely important.  You need to be able to exercise quick control over what appears on your site.

A content management system ("CMS") is a web-based program that allows you to write, edit, and publish your website content from one easy-to-use central interface.  This is your answer.

Here are the top 5 reasons why an online CMS is worth the investment:

1. You can control content.
Instead of having to rely on a web designer or webmaster to make changes, the click-through navigation of a CMS can help you get to your website's content easily to make fast updates.  Your website will always be relevant as it will be easy to access and change the text.

2. You can control who has access.
A good CMS also allows you to empower your staff to take control of their content.  By creating accounts for your employees you can give them the tools they need to create their department's messaging directly. 

But here is the best part: you control who can access the system and who can publish content.  For example, your management team might have the ability to make changes but you can be the only one to approve and publish those changes to the Internet.  A CMS makes this possible.

3. You can control all your content in one spot.
With an online content management system you can blog, send out your social media posts, create email newsletters, upload picture galleries, and more all from one interface.  You don't need multiple programs or multiple log-ins anymore.  Streamline your process with a CMS.

4. Your online CMS controls the design of your website.
Here is one thing you don't have to be in control of: your design!  With a content management system all templates and style sheets are all built in and easy to select.  You don't have to be a designer to add pages.  Your site will look cohesive and your branding remain intact as your CMS does all the technical and coding work for you.

5. A content management system can provide opportunities for automation.
With a CMS you can capture leads and prepare trickle down campaigns automatically.  The CMS will store your collection of emails and make it easy to send marketing emails to segregated audiences.  This is a wonderful aspect that will help you market easily and effectively.

In short, investing in an online content management system can save your organization a lot of time and keep your operations streamlined.

There are a variety of CMS options to choose from. 
BP Studios is proud to offer WorldCast CMS.  Contact us at info@bpstudios.com to see a trial today.

About the Author
Allison Carter is a Senior Content Strategist with BP Studios.  She loves writing blogs, tweeting, Facebooking (which she still thinks should be a verb), and helping companies get their message out.

About the Author
Allison Carter is a Senior Content Strategist with BP Studios.  She loves writing blogs, tweeting, Facebooking (which she still thinks should be a verb), and helping companies get their message out.
- See more at: http://www.bpstudios.com/Blog/January-2014/Responsive-Web-Design-Custom-versus-Template#sthash.k9ZfvZZ0.dpuf

 



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