For most companies today the customer is driving the buying process more and more. Particularly, for B2B companies, the buying process frequently is a complex and long journey that requires the right management and nurturing.
Marketing also has the growing responsibility of attracting new customers and helping convert more leads into sales. Marketing Automation platforms enable Marketers to create and manage customer interactions with greater speed and customization. Smart marketers have been turning to Marketing Automation as a new way to successfully shepherd customer engagement opportunities that will lead to improved sales outcomes.
Marketing automation has a very clear role for revenue growth, particularly through improved collaboration with the sales team. By engendering more quality sales-ready leads in less time, marketing enables the sales team to concentrate on what they do best – closing deals with the right customers.
With the right approach and strategy for marketing automation, organizations frequently see revenue results in the short term.
In this 11-page white paper, you will learn how Marketing Automation:
Click here to download our white paper on Marketing Automation for Success.
Improves marketing efficiency and effectiveness
Creates more sales-ready leads in a shorter time and with better results
Boosts customer experience and lifetime value
Can dramatically increase ROI and company revenue
To learn more about this topic, watch a demonstration on automated marketing, learn more why marketing automation matters, or contact us at firstname.lastname@example.org