What is SEO & Why Does it Matter?

September 22, 2014 by Allison Carter

If you are a business, you know that your website needs "SEO."  In fact, you might even know that SEO stands for "Search Engine Optimization."  But confused beyond that?

Here is what your business needs to know about SEO, what it is, and how you can change yours.

Search Engine Optimization is, simply put, how much power your website has to be recommended and delivered to Internet searchers in an unpaid, organic search.

Is your website optimized so that search engines, such as Google and Bing, realize that you are a company that can meet your customer's needs?  When a potential customer searches for your services, do they find you?

Of course, being seen on the Internet generates leads.  If Google is recommending your website, then obviously you get more visibility and this, in turn, can translate to more sales.

There are ways you can affect your SEO. Google is, by far, the most powerful and widely used search engine.  Google publicly acknowledges that websites with unique and fresh content are graded more highly in their hierarchy.  By constantly updating, adding, and delivering more content in your industry arena, Google believes (and rightly so) that you have more relevance and will be of more interest to your customers.

This is where your blog comes in.  We have already discussed the importance of a blog when it comes to your business's website, this applies to any and all businesses!  There are some pretty compelling statistics.  But know that companies that publish fifteen blogs a month get five times as much traffic.

You can also optimize your website content for search engines by making sure that you know, and are using, keyword-rich content.  Keywords are the words that searchers would type in, eventually finding you. 

Coming up with the right keywords is of vital importance for all websites.  After that, developing content that is natural and compelling while incorporating those keywords boosts your SEO.  When search engines can understand easily and without doubt what your business does and offers, they are more likely to recommend you.

Finally, there are many things you can do on your backend to make sure that your site is properly tagged.  This involves making sure your meta-tags and meta-descriptions are all optimized and include your identified keywords. 

It can become more complicated to ensure it is done properly as there are some very fine details when it comes to back end work for SEO.  But this generally can be effectively done in a few hours with professional help.  If your company is on WordPress you may also want to check out a PlugIn like Yoast or All in One SEO.

Beyond blogging, knowing your keywords, having unique and fresh content, and cleaning up your metatags, there are many things professional SEO firms (such as ours) can do for you if you still aren't seeing the ranks you want.

Google is constantly modifying its process, trying to ultimately serve the end user better. Professional firms are always adapting with Google. But if you take care of these smaller items you will see rewards in your SEO regardless.
Companies that publish at least 15 blogs per month get five times more traffic than those that don’t blog. - See more at: http://www.bpstudios.com/blog/september-2014/why-your-business-needs-a-blog#sthash.2OklZwKO.dpuf
Companies that publish at least 15 blogs per month get five times more traffic than those that don’t blog. - See more at: http://www.bpstudios.com/blog/september-2014/why-your-business-needs-a-blog#sthash.2OklZwKO.dpuf

If you need help with your SEO, determining your keywords, and writing compelling keyword-right content contact us to get started!


Comments
Blog post currently doesn't have any comments.
Leave comment Subscribe



 Security code