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The BP Studios Blog
Articles and news about social media, web design, & more
Content Personalization
April 10, 2015 by Mary Liz Entwistle
Avoid generic content by using demographics, context and behavior to customize each customer's web experience.
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Why Marketing Automation Matters
August 11, 2014 by BP Studios
Marketing Automation provides marketers with powerful tools to nurture leads, deliver complex campaigns, guide customers to purchase and engage clients with relevant content. Here's how...
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Marketing Automation for Success: A White Paper
July 07, 2014 by BP Studios
A white paper on the benefits of Automated Marketing and how to use it to create and capture new leads for your business.
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Automated Marketing Demonstration
June 25, 2014 by Allison Carter
Automated Email Marketing is being embraced by organizations as an effective way to capture new business and generate good leads. What is Marketing Automation? How does Automated Marketing work? Watch a video demonstration here.
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Let Your Customers Drive the Buying Process
August 01, 2013 by Drew Robison
Every day, more and more savvy marketers are handing over the keys to their clients and turning to Marketing Automation as a way to grow customer engagement opportunities that lead to increased sales. In fact,
Focus Research
says marketing automation has seen the fastest growth of any CRM-related segment over the last five years.
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