I recently came across an advertisement for a custom logo delivered to you in 30 minutes for only ten bucks. Wow! If I was ordering a pizza that would be great! How could you expect someone to design a memorable, professional logo in only 30 minutes? I would say, "You get what you pay for". There are now many logo design companies on the internet offering the same thing - quick, cheap logos.
A custom logo should be giving more time than 30 minutes. My initial meeting with my clients learning about their business and target audience takes longer than that. A company invests a lot of money into property, equipment and people. So, why wouldn't you do the same with your brand?
Below are some reasons why to use an established and professional logo designer:
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The logo is the very first impression people get of your company.
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Your logo needs longevity.
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A logo needs to be original.
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It should look professional.
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The logo should reflect the time and thought gone in to designing it.
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A logo is the starting point of your whole corporate image.
Your business is important to you, so make the right decisions to protect your company image. Avoid websites that promote ridiculously cheap logo packages. And remember, you get what you pay for.