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How to use Video SEO to Support Your Linking Strategy

July 19, 2016 by Ashley Poag

When we breakdown Google’s ranking algorithm we find that three components of SEO carry the majority of the weight. Quality and quantity of links pointing to your site (20.9%), quality and quantity of links contained on your site (19.5%) and keyword content and quality contained on your site (14.94%) help determine where you land in the search results. This suggest that your linking strategy is extremely important if you want to move up in the SERPs.

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Create a Personalized Customer Experience At Every Stage of the Buyer Journey

July 06, 2016 by

The demand for web content that is personalized is fierce. Consumers have come to expect it. If you’re not customizing your buyer’s experiences you are behind the curve. This can be overwhelming for content marketers. It’s easy to feel like there is an endless need for fresh original content. Automated marketing processes have made it a bit easier to avoid presenting “one-size-fits-all” communications.

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