Marketing automation has a very clear role for revenue growth, particularly through improved collaboration with the sales team. By engendering more quality sales-ready leads in less time, marketing enables the sales team to concentrate on what they do best – closing deals with the right customers. With the right approach and strategy for marketing automation, organizations frequently see revenue results in the short term.
In this 11-page white paper, you will learn how Marketing Automation:
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Improves marketing efficiency and effectiveness
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Creates more sales-ready leads in a shorter time and with better results
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Boosts customer experience and lifetime value
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Can dramatically increase ROI and company revenue