The BP Studios Blog

Articles and news about social media, web design, & more

Selecting The Right Enterprise Marketing Solution

July 12, 2017 by

When we speak to clients, especially mid-sized to large businesses, we generally end up at a crossroad of choosing between two content management systems; Kentico and WordPress. Since we are a digital marketing agency we stress the importance of your website being used as an extension of your business development and customer service efforts. It’s not enough for your site to be a pretty brochure. It’s a an active member of your marketing team providing qualified leads, marketing automation and assisting in your content marketing strategy.

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Kentico 10 Your Perfect Partner!

May 17, 2017 by Ashley Poag

We are happy to announce that Kentico has released Kentico 10, and we cannot wait to show you how we can work together to take your digital business goals even further.

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15 Web Design Statistics You Should Know

February 16, 2017 by Ashley Poag

Industry knowledge is increasingly important to manage an effective website. It's not enough to simply have a website. It’s also not enough to have a website with a well designed template or a website that simply has great content. There are a lot of moving parts. Now great web design includes a system of elements that all work in tandem to create the right UX. Personalization, automated marketing, retention marketing, responsive design and mobile design and Ecommerce actions all have to be taken into account.

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Important Google Analytics KPIs based on Website Type

February 09, 2017 by Ashley Poag

It’s estimated that around 30-50 million websites use Google analytics to track and analyze their website data. They are the number one website tracking software available. It’s safe to say Google has somewhat of a monopoly on the SEO market. When we examine the platform’s capabilities we understand why. Google analytics software can track up to 20 different custom dimensions in one place at no charge to the user. You have several options for custom dashboards and Google has been tracking metrics for over ten years.

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3 Web Design Trends and 10 Statistics That Support Them

February 02, 2017 by Ashley Poag

There have been many predictions about what web design trends are most important for 2017. It really depends on your audience and business as to which ones are right for you. Generally there are some reoccurring or consistent themes like personalization, responsive design and speed. We’ve put together three trends that we think are unique but fall within those categories. We’ve also assembled some statistics from various sources that support how well they can work for a website.

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10 Principals of Mobile App Design

November 17, 2016 by Ashley Poag

Mobile app design has become increasingly intricate due to marketing, personalization and demand. Google lets us know that there are four main motivations when a user interacts with your mobile application. Users typically fall into one or more of the following categories; “I want to go”, “I want to know”, “I want to do”, and “I want to buy”.

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Best Marketing Resources In Raleigh, Durham and The Triangle

September 29, 2016 by Ashley Poag

In 2013 Google named Durham, NC one of the seven major technology hubs in the United States. The area is home to Research Triangle Park, a high-tech, research and development park. Some of the most prominent biomedical and computer technology companies in the world have major headquarters there. Durham also has more than 500 startups employing hundreds of highly skilled workers. Due to its strong foothold in the medicine and biotechnology fields, eclectic and thriving downtown and affordable cost of living, the area is also experiencing an entrepreneurial boom.

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5 Design “Must- Haves” for Mobile App Development

August 16, 2016 by Ashley Poag

We all want to stay in constant communication with our customers and subscriber base. Our lives are too busy to only check in during that brief moment of the day where we are seated in front of a computer sipping our cup of joe. Staying connected and current is essential to almost all business models. We seek to address these challenges by creating custom mobile apps.

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How to use Video SEO to Support Your Linking Strategy

July 19, 2016 by Ashley Poag

When we breakdown Google’s ranking algorithm we find that three components of SEO carry the majority of the weight. Quality and quantity of links pointing to your site (20.9%), quality and quantity of links contained on your site (19.5%) and keyword content and quality contained on your site (14.94%) help determine where you land in the search results. This suggest that your linking strategy is extremely important if you want to move up in the SERPs.

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Create a Personalized Customer Experience At Every Stage of the Buyer Journey

July 06, 2016 by

The demand for web content that is personalized is fierce. Consumers have come to expect it. If you’re not customizing your buyer’s experiences you are behind the curve. This can be overwhelming for content marketers. It’s easy to feel like there is an endless need for fresh original content. Automated marketing processes have made it a bit easier to avoid presenting “one-size-fits-all” communications.

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