When (& Why) To Use Pinterest For Your Business

July 21, 2014 by Allison Carter

Pinterest is a major social media platform that many businesses are ignoring.  But you can, and should, be using this site.

The New York magazine recently reported that Pinterest drives more traffic to business's websites than Twitter and Reddit combined.  The same article also found that there are over 30 billion pins on the site, with over half being added between December - May 2014.  In short: you can't ignore Pinterest anymore.

Why is Pinterest so important?  According to this infographic at Shopify, businesses want to talk to the demographic...badly.  Although Facebook remains the largest social media platform to-date, it doesn't drive sales the same way Pinterest does.  In fact, "orders from Pinterest are double those from Facebook."

The demographic on Pinterest is predominantly women, ages 25-34, and they browse to buy. (source)

In short: if you have something to sell, you need to be using Pinterest.

But there are some basic things to do to make sure you are "Pinteresting."

First, make sure that all of your products and all of your blog posts have pinnable images.  This means that your website has images that can stand alone and present your services and products beautifully and well.  Further to this, doublecheck that all of your images' metadata, titles, and descriptions are easy to understand and clean. (Pinterest will automatically suggest your image title as the description on new pins directly from the source.)

Second, make sure it is easy for visitors to pin your images.  There are many "social sharing" buttons and widgets you can install on your website.  Make sure your web designer and development team has made it clear, quick, and as obvious as possible to encourage visitors to pin your content.

Third, and finally, don't pin only your own stuff to your boards (although make sure you ARE pinning your own material to your business's Pinterest page).  You want to provide value as well as promote your services to encourage followers on Pinterest.  So be sure to pin relevant industry content to your boards.

A little time spent investing in this social media site can give you big gains.

By Allison Carter

Allison Carter is a Senior Content Strategist with BP Studios.  She loves writing blogs, tweeting, Facebooking (which she still thinks should be a verb), and helping companies get their message out.

- See more at: http://www.bpstudios.com/blog/may-2014/maintenance-tasks-you-can-do-for-your-website-mont#sthash.oIH9iWql.dpuf

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