Posts Archive

Content Personalization

April 10, 2015 by Mary Liz Entwistle

Avoid generic content by using demographics, context and behavior to customize each customer's web experience. 

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Who are you? An Introduction to Marketing Personas

April 10, 2015 by Mary Liz Entwistle

Marketing Personas allow you to identify key customer identities and create customization rules for visitors that match targeted demographics, attitudes or behavior sets. 

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Personalization and Segmentation: How you can easily increase leads and conversions in a competitive landscape [Whitepaper]

April 10, 2015 by Mary Liz Entwistle

This BP Studios whitepaper will show you how to use Personalization and Segmentation in your digital marketing strategy to improve customer engagment. 

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