Posts Archive

6 Elements to an Effective Kentico Welcome Email

June 27, 2016 by

“First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes”. ~Elliott Abrams

We give emails even less time to make a good impression.

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7 Step Quick-Start Guide to PPC Search Advertising

June 14, 2016 by Ashley Poag

You’ve always known that when it comes to SEO content is king. You’ve traditionally put a heavy emphasis on gaining organic traffic to your site. However, this takes time. Most SEO professionals recommend 3-4 months of monitoring your content marketing strategy before you see results. What happens when you want to catch a buyer right when they’re about to make a purchase decision? For e-commerce sites the high conversion potential of PPC advertising can be critical. For publishing sites looking to drive brand recognition, the different types of Google PPC ads can drive an average 80% lift in top-of-mind awareness.

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