The BP Studios Blog

Articles and news about social media, web design, & more

7 Steps Towards a Strong Brand Identity

November 06, 2017 by Ashley Poag

Defining your brand identity is more than a color scheme and a logo. Brand identity should closely include the customer’s experience. We’ve come up with seven steps you can take for a stronger brand identity.

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Find The Right Content Creators for Your Brand

September 27, 2017 by Ashley Poag

Despite an implosion of marketing channels companies use to reach their customers or intended end-user, the most effective way to reach a new loyal customer is still the same. Word-of-mouth advertising generated by a trusted family member or friend is more effective than any other method. 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. User generated-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average. User-generated videos on YouTube get 10x more views than content created and uploaded by the actual brand. We value what our peers and trusted community leaders think.

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10 Tips to Increase Your YouTube Presence with Produced Video

September 27, 2017 by Ashley Poag

 3.25 billion is the total number of hours of video watched on YouTube. And, there are over 1,300,000,000 user channels. Organizations are aware of the power of video production;  especially well-produced video published to YouTube. 35% of businesses are using an intermediate or advanced analytics to measure the performance of the videos they've spent so much time and money to create. Once you’ve gotten started with a business YouTube channel the challenge is creating and maintaining a presence that engages current subscribers and pulls in new ones.

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Important Google Analytics KPIs based on Website Type

February 09, 2017 by Ashley Poag

It’s estimated that around 30-50 million websites use Google analytics to track and analyze their website data. They are the number one website tracking software available. It’s safe to say Google has somewhat of a monopoly on the SEO market. When we examine the platform’s capabilities we understand why. Google analytics software can track up to 20 different custom dimensions in one place at no charge to the user. You have several options for custom dashboards and Google has been tracking metrics for over ten years.

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How to use Video SEO to Support Your Linking Strategy

July 19, 2016 by Ashley Poag

When we breakdown Google’s ranking algorithm we find that three components of SEO carry the majority of the weight. Quality and quantity of links pointing to your site (20.9%), quality and quantity of links contained on your site (19.5%) and keyword content and quality contained on your site (14.94%) help determine where you land in the search results. This suggest that your linking strategy is extremely important if you want to move up in the SERPs.

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Assessing Online Growth in 2014

December 17, 2014 by Allison Carter

As 2014 ends, your business needs to assess its online growth over the past year.  What do you look at and what tools do you use to determine growth?

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How to Find Your Keywords

October 08, 2014 by Allison Carter

To have good SEO, you have to understand what your keywords are.  Here is how to find your keywords.

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Top SEO Tracking Tools

September 29, 2014 by Allison Carter

It is important to know your SEO, or Search Engine Optimization, scores. Here are our top SEO tracking tools.

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What is SEO & Why Does it Matter?

September 22, 2014 by Allison Carter

What does SEO mean? We define Search Engine Optimization and what you can do for your SEO.

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Why Your Business Needs a Blog

September 03, 2014 by Allison Carter

Why Your Business Neesd a Blog: When your business blogs on a regular basis, you get improved SEO results, more leads, and more traffic on social media.

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