The BP Studios Blog

Articles and news about social media, web design, & more

Selecting The Right Enterprise Marketing Solution

July 12, 2017 by Ashley Poag

When we speak to clients, especially mid-sized to large businesses, we generally end up at a crossroad of choosing between two content management systems; Kentico and WordPress. Since we are a digital marketing agency we stress the importance of your website being used as an extension of your business development and customer service efforts. It’s not enough for your site to be a pretty brochure. It’s a an active member of your marketing team providing qualified leads, marketing automation and assisting in your content marketing strategy.

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Important Google Analytics KPIs based on Website Type

February 09, 2017 by Ashley Poag

It’s estimated that around 30-50 million websites use Google analytics to track and analyze their website data. They are the number one website tracking software available. It’s safe to say Google has somewhat of a monopoly on the SEO market. When we examine the platform’s capabilities we understand why. Google analytics software can track up to 20 different custom dimensions in one place at no charge to the user. You have several options for custom dashboards and Google has been tracking metrics for over ten years.

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Create a Personalized Customer Experience At Every Stage of the Buyer Journey

July 06, 2016 by

The demand for web content that is personalized is fierce. Consumers have come to expect it. If you’re not customizing your buyer’s experiences you are behind the curve. This can be overwhelming for content marketers. It’s easy to feel like there is an endless need for fresh original content. Automated marketing processes have made it a bit easier to avoid presenting “one-size-fits-all” communications.

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7 Step Quick-Start Guide to PPC Search Advertising

June 14, 2016 by Ashley Poag

You’ve always known that when it comes to SEO content is king. You’ve traditionally put a heavy emphasis on gaining organic traffic to your site. However, this takes time. Most SEO professionals recommend 3-4 months of monitoring your content marketing strategy before you see results. What happens when you want to catch a buyer right when they’re about to make a purchase decision? For e-commerce sites the high conversion potential of PPC advertising can be critical. For publishing sites looking to drive brand recognition, the different types of Google PPC ads can drive an average 80% lift in top-of-mind awareness.

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5 Simple Steps to Strengthen Your Brand Recognition

May 09, 2016 by Ashley Poag

Achieving brand recognition is more than a few strategically placed ads or clever tweets sent at the right time. You have to connect with your audience in a way that allows them to easily identify you even when they are not looking. You can create a brand identity that pulls your ideal follower in and causes them to engage with you consistently with every piece of content. Here are 5 simple steps to strengthen your brand recognition.

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7 E-commerce Tips for a Better Customer Experience

April 21, 2016 by Ashley Poag

E-commerce used to be the place to go to get ahead of the competition. Now, you find yourself competing more because who isn’t selling online? One thing that never changes is the importance of the customer experience and strategic customer engagement strategies. 

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5 Creative ways to Generate More Leads and Engage with Your Customers

March 10, 2016 by Ashley Poag

BP Studios wants to help you get your creative marketing juices flowing so that you can generate more leads and develop better customer engagement strategies.

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Content Personalization

April 10, 2015 by Mary Liz Entwistle

Avoid generic content by using demographics, context and behavior to customize each customer's web experience. 

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Personalization and Segmentation: How you can easily increase leads and conversions in a competitive landscape [Whitepaper]

April 10, 2015 by Mary Liz Entwistle

This BP Studios whitepaper will show you how to use Personalization and Segmentation in your digital marketing strategy to improve customer engagment. 

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Audience retention: keeping your community happy and engaged

March 30, 2015 by Mary Liz Entwistle

Personalized customer service is the key to keeping and building a loyal following for any business. By using data and analytics to tailor your site to each visitor, you will create a more meaningful experience and generate opportunities for return business.

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